Mobile Location Privacy
Facilities such as airports, retail stores and hotels use Mobile Location Analytics (MLA) technology to understand the traffic patterns of people in their venues. By learning and using these insights, such as how long customers stand in line and how they generally move around an area, these facilities can enhance operational efficiency, improve customer service and give you a better overall experience.
It is also important you are aware that retailers continue to struggle to get feedback on how their store staff are performing and whether or not they are giving customers great service. MLA provides businesses with an effective way of getting this feedback without infringing on customers’ right to privacy.
However, we understand that while it is impossible for MLA to associate your personal identity with your digital devices, you may still choose to opt-out completely. You can do this by entering several pieces of information about your device included in the opt-out instructions page. Another alternative is for your to switch your phone to Airplane Mode or turn if off completely to prevent detection.
This system has been built as an open platform for all MLA providers to use. However, the only company participating at the moment is Kepler Analytics. As more MLA companies participate, they will be added to this list.